Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, April 4, 2015

Creative Internet Marketing

I have been writing about various aspects of internet marketing for a while.  It's just been my guess that everybody could use a an extra idea or two when it come to venturing into unknown waters.  
A few weeks ago I had the pleasure of meeting Jill Lampi and attended a webinar that she held explaining LinkedIn.  Shortly after we started Georgianna Hardware a friend of mine suggested that I register with LinkedIn but facebook, Twitter and G+ received a lot more attention.  When I saw Jill's webinar I decided rather than ignore LinkedIn I should learn more about it.  Jill made the process easy!
Jill Lampi is a Creative Internet Marketing Professional that assists entrepreneurs, coaches, artists and experts in all types of industries in developing and implementing complete Internet Marketing plans that embrace the power of the Internet as a learning and sharing tool.  Personally, I believe that her professional approach to internet marketing makes her a force to be reckoned with.  
Jill Lampi is offering a free webinar on April 7, 2014.  I know I told you before but this is your reminder!  Jill's webinar training shares great information about Facebook Advertising whether you've ever run an ad or not. Newbies are  welcome!  During this webinar, you'll learn: How Facebook Remarketing can boost your current marketing campaigns
, how to activate your own remarketing pixel
 and strategies you can implement with your first Facebook ad campaign
.  
What is remarketing?  The answer from Jill's web site is:
  Have you ever gone to Amazon.com and searched for a book or product you were interested in, then noticed  when you went back to Facebook that that VERY product or book is now part of your advertising feed?  That’s Remarketing.
I suggest that you make the time to attend the webinar on April 7,2015 at  9 AM PST / 11 AM CST / 5 PM CET.  I assure you it will be a great investment of your time.

Thursday, June 12, 2014

Marketing and Mobile Websites

I recently read that twenty-five percent of companies do not feel as if location based marketing is applicable to them.  I find that hard to believe and think the survey results may have been skewed since non-mobile users probably did not participate in the survey.    Mobile websites and mobile apps are not something to be overlooked nor ignored.  Mobile websites, mobile display ads, Apps and QR Codes are expected to increase in popularity an average of  48% within the next few years.  

If you have been wondering about investing in mobile marketing, I've done the research for you!  The world is becoming more mobile and your company will experience a decent return on the investment.  I encourage you to learn more about the technology.  Start by viewing your company's web site on your phone and then let the conversations begin.

Assuming you follow my blog, you know that I like QR Codes.  I have seen these used very strategically on printed advertisements but there is a learning curve involved.  I think some people just get it while for some of us it takes a little longer.  My immediate thought is that I would not spend time and effort on QR Codes because I expect they might go the way of the CueCat.  

With the number of handheld gadgets and mobile devices that are being released to the market, having your business accessible via mobile devices simply allows for great potential to connect with customers in the future. 

Monday, July 15, 2013

Do You Need Advertising Ideas?

It's that time of year when we take time to review and see if we've veered from the path that we set out on.   With all of the changes that we've been making it may be that you missed our Advertising Ideas page and perhaps we have an idea that will work for you.  All of the information is available free of charge.

One of our ideas is to have your press releases and ads published in local newspapers.  This idea is simple and low cost, much like the others we have.  Maybe complicated, high dollar advertising packages aren't for everybody.