I recently read that twenty-five percent of companies do not feel as if location based marketing is applicable to them. I find that hard to believe and think the survey results may have been skewed since non-mobile users probably did not participate in the survey. Mobile websites and mobile apps are not something to be overlooked nor ignored. Mobile websites, mobile display ads, Apps and QR Codes are expected to increase in popularity an average of 48% within the next few years.
If you have been wondering about investing in mobile marketing, I've done the research for you! The world is becoming more mobile and your company will experience a decent return on the investment. I encourage you to learn more about the technology. Start by viewing your company's web site on your phone and then let the conversations begin.
Assuming you follow my blog, you know that I like QR Codes. I have seen these used very strategically on printed advertisements but there is a learning curve involved. I think some people just get it while for some of us it takes a little longer. My immediate thought is that I would not spend time and effort on QR Codes because I expect they might go the way of the CueCat.
With the number of handheld gadgets and mobile devices that are being released to the market, having your business accessible via mobile devices simply allows for great potential to connect with customers in the future.
